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The 2021 Black Friday sales event is here and AppleInsider has gathered all of the best deals on Apple gear and accessories — find discounted iPhones, iPads, Macs, Apple Watches, AirPods, and more!
- Find the Apple deals you want
- MacBook Pro
- MacBook Air
- 24-inch iMac
- Mac mini
- 10.2-inch iPad
- iPad Air
- iPad mini
- iPad Pro
- Apple Watch Series 7
- Apple Watch SE
- Apple Watch Series 6
- Apple Watch Series 5
- Apple Watch Series 3
- AirPods 3
- AirPods Pro
- AirPods Max
- AirPods 2
- Even more tech deals
Find the Apple deals you want
Black Friday sales by store
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The MacBook Pro lineup is more variable than ever with three distinct product choices all using powerful M-series processors. Customers can choose between the M1, M1 Pro, and M1 Max based on their individual needs and price range.
13-inch MacBook Pro
The 13-inch MacBook Pro has an M1 processor and active cooling making it able to perform better than the MacBook Air. Apple may have released new MacBooks recently, this 2020 model is still a powerful machine capable of performing most users’ needs.
Apple Authorized Reseller Adorama is slashing up to $200 off the M1 13-inch MacBook Pro line with this cost-saving activation link and promo code APINSIDER. Need help? Step-by-step activation instructions can be found here.
Featured 13-inch MacBook Pro deals
- 13″ Intel MacBook Pro (1.4GHz Core i5, 8GB, 256GB) Space Gray: $999 ($300 off)
14-inch MacBook Pro
The 14-inch MacBook Pro is one of two new MacBook Pros introduced in 2021. It runs the M1 Pro or M1 Max processor based on the configuration at checkout, and its only difference from the 16-inch model is its size and thermal capacity.
Black Friday specials are driving prices down to as low as $1,799, the cheapest we’ve seen since the notebooks were unveiled in October.
Featured 14-inch MacBook Pro discounts
- 14″ MacBook Pro M1 Pro (8-core CPU, 14-core GPU), 16GB, 512GB, Space Gray: $1,799* ($200 off)
- 14″ MacBook Pro M1 Pro (10-core CPU, 16-core GPU), 16GB, 1TB: $2,349* ($150 off)
- 14″ MacBook Pro M1 Pro (8-core CPU, 14-core GPU), 16GB, 1TB: $2,099* ($100 off)
- 14″ MacBook Pro M1 Pro (10-core CPU, 14-core GPU), 16GB, 1TB: $2,299* ($100 off)
- 14″ MacBook Pro M1 Pro (8-core CPU, 14-core GPU), 32GB, 1TB: $2,449* ($150 off)
- 14″ MacBook Pro M1 Pro (10-core CPU, 14-core GPU), 32GB, 1TB: $2,649* ($150 off)
- 14″ MacBook Pro M1 Pro (10-core CPU, 16-core GPU), 32GB, 1TB: $2,749* ($150 off)
- 14″ MacBook Pro M1 Max (10-core CPU, 24-core GPU), 32GB, 1TB: $2,949* ($150 off)
- 14″ MacBook Pro M1 Max (10-core CPU, 24-core GPU), 64GB, 1TB: $3,299* ($200 off)
- 14″ MacBook Pro M1 Max (10-core CPU, 32-core GPU), 32GB, 1TB: $3,149* ($150 off)
- 14″ MacBook Pro M1 Max (10-core CPU, 32-core GPU), 32GB, 1TB: $3,499* ($200 off)
*Price with promo code APINSIDER and this activation link at Adorama. Code also knocks $60 off AppleCare.
16-inch MacBook Pro
The 16-inch MacBook Pro has the same M1 Pro or M1 Max processors as the 14-inch model. The larger display and bigger overall footprint make this a less portable, but capable work machine. Using exclusive promo code APINSIDER, bargain hunters can save up to $300 on the latest models in addition to $80 off AppleCare.
Featured 16-inch MacBook Pro deals
- 16″ MacBook Pro M1 Pro (10-core CPU, 16-core GPU), 16GB, 512GB Space Gray: $2,199* ($300 off)
- 16″ MacBook Pro M1 Pro (10-core CPU, 16-core GPU, 16GB, 1TB SSD) Space Gray: $2,549* ($150 off)
- 16″ MacBook Pro M1 Pro (10-core CPU, 16-core GPU, 16GB, 1TB SSD) Silver: $2,549* ($150 off)
- 16″ MacBook Pro M1 Max (10-core CPU, 32-core GPU, 32GB, 1TB SSD) Space Gray: $3,299* ($200 off)
- 16″ MacBook Pro M1 Max (10-core CPU, 32-core GPU, 32GB, 1TB SSD) Silver: $3,299* ($200 off)
*Price with promo code APINSIDER and this activation link at Adorama. Code also knocks $80 off AppleCare.
The M1 MacBook Air debuted in 2020 alongside the M1 processor. The processing capabilities of Apple’s custom silicon shine through this fanless laptop, which is capable of outperforming all but the most expensive netbooks.
Featured MacBook Air sales
The 24-inch iMac comes in a variety of colors with color-matched accessories. The M1 processor enabled Apple to redesign its iMac with a thin and light chassis focused on aesthetics and consumer-based application. Black Friday deals include discounts of up to $130 off the vibrant models.
Featured 24-inch iMac deals
The Mac mini remains one of the more popular desktop solutions thanks to its low entry price and small footprint. Customers who need a minimalized desktop setup or closet server can look to the Mac mini with M1 processor to accomplish most tasks.
Featured Mac mini deals
- Intel Mac mini (3.6GHz Quad-core Core i3, 8GB, 256GB): $429 ($370 off)
The 10.2-inch iPad is the last iPad being sold with Touch ID in a Home Button and an aging design. This device is made to be budget-first, with a Lightning port and unchanging chassis that maximizes compatibility across each generation.
Featured iPad 9th Generation deal
- 10.2″ iPad (32GB, Wi-Fi): $312.55 ($16 off)
Apple’s iPad Air 4 falls in the middle of the iPad lineup with a 10.9-inch edge-to-edge display, Touch ID in the Top Button, and Apple Pencil 2 support. While it doesn’t offer all the features of the more expensive iPad Pro, it compromises with an approachable price point and several color options.
Featured iPad Air 4 deals
The iPad mini packs all of the features of the iPad Air in a smaller package. In this case, the smallness is the primary feature and the cause of its more-premium price point.
Featured iPad mini deals
The iPad Pro is positioned as the future of computing and can act as a laptop replacement for some. Pair the iPad Pro with a Magic Keyboard and Apple Pencil for a modular laptop running the M1 processor and all of the latest iPad apps.
11-inch iPad Pro deals
Featured 11-inch iPad Pro sales
12.9-inch iPad Pro deals
- 2020 iPad Pro 12.9″ (256GB, Wi-Fi Only): $949 ($150 off)
Apple Watch Series 7
The Apple Watch Series 7 is an iterative but desirable release with a larger, tougher display. Customers who upgrade every other year or longer won’t be disappointed with the latest features found in this model, though it may be a tougher decision for anyone coming from the Apple Watch Series 6.
Featured Apple Watch Series 7 markdowns
Apple Watch SE
The Apple Watch SE is positioned as the perfect Apple Watch for Family Setup. Get this model with cellular capabilities and your young child can make phone calls or send messages from their wrist without the need of an iPhone.
Featured Apple Watch SE bargain
Apple Watch Series 6
The Apple Watch Series 6 can be found with modest discounts thanks to its year-ago release. It introduced the blood oxygen sensor which is useful for athletes and those interested in keeping track of their lung health.
Featured Apple Watch Series 6 deal
- 40mm S6 (Red Al, Red Sport Band) GPS: $349 ($50 off)
Apple Watch Series 5
The Apple Watch Series 5 can still be found at some retailers and is the first model that introduced an always-on display. Its processor and display size is comparable to what’s being used in the more recent devices, and won’t leave wanting despite being an older model.
Featured Apple Watch Series 5 sales
Apple Watch Series 3
The Apple Watch Series 3 is positioned by Apple as the cheapest way to get an Apple Watch. It has the older Apple Watch design with smaller display, less capable processor, and lesser battery life, but it still functions as a useful fitness tracker and notification device.
Apple’s third-generation AirPods may be new to the market, but retailers already have them discounted for Black Friday. This model lands between the older second-generation AirPods and AirPods Pro in price and feature set.
AirPods 3 discounts
AirPods Pro have changable ear tips, Active Noise Cancelling and Transparency Modes, and Spatial Audio with head tracking. These are the premium version of Apple’s earbuds and can be found disocunted all the way to third-generation AirPods pricing.
Record low price on 2021 AirPods Pro
AirPods Max are Apple’s high-end over-the-ear headphones. These headphones take all of the features of AirPods Pro and amplify them thanks to the bigger speakers and improved sound isolation. Also, Apple introduced Adaptive EQ to ensure the audio being played was always tuned for the headphone’s fit.
Featured AirPods Max deals
Apple kept the second-generation AirPods around after the new model was released to maintain a low price point. These ultra-popular earbuds are being sold for $129 new at Apple, and are being further discounted by other retailers.
AirPods 2 $99
- AirPods (2nd Gen): $99 ($30 off)
Verizon is offering Black Friday incentives on all iPhone 13 models, with offers for new customers or existing ones with a phone to trade in.
Buy an Apple iPhone 13, iPhone 13 Pro or iPhone 13 Pro Max device and get up to $800 off another with a new line of service. Plus, get up to $800 when you switch to Verizon. Have a device to trade in? Get up to $1,000 off an iPhone with an eligible trade-in and new line of service.
Separately, Verizon is also offering a deal on the iPhone SE. When buying an eligible Unlimited data plan with a new line of service, the 64GB iPhone SE is free with bill credits.
As with all of the deals in this roundup, terms and conditions apply to each offer so check the particular retailer for specific details pertaining to the promotion.
AT&T is offering both new and existing customers a Black Friday trade-in discount on the iPhone 13 Pro, and iPhone 13 Pro Max — with certain conditions. Users have to pay the full price upfront, plus a $30 activation fee, and then trade in their eligible smartphone within 30 days.
The phone being traded in must be in good, working condition. Then if the trade-in value is $290 or higher, AT& will give up to $1,000 in bill credits.
If the trade-in phone value is between $95 and $290, AT&T will give up to $800 in bill credits. And for a trade-in value of between $35 and $95, customers get up to $350 in bill credits.
There are plenty of additional incentives running for the holidays as well, such as 50% off an iPhone 12 mini, so head over to AT&T this holiday weekend to check out the offers and corresponding T&Cs.
For Black Friday week, T-Mobile is offering a deal when an existing phone is traded in, and a Magenta MAX plan is bought. Under those conditions, an iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max can be had with up to $1,000 in bill credits.
The company is also offering a pair of AirPods for free via rebate. Users have to buy an iPhone 13 Pro and AirPods on a qualifying plan. Users also get a year’s worth of Apple TV+.
T-Mobile is also offering the iPhone 12 for free, if accompanied with a trade-in older phone, and bought with a Magenta MAX plan.
Total Wireless via Walmart is discounting the 64GB iPhone 12 mini to $299, a discount of $300 off Apple’s $599 retail price. The phone is locked to Total Wireless, but talk, data and text plans start at just $25 per month.
Software deals are plentiful this Black Friday, with standalone apps, bundles and even services all up to 70%. Here are some of our top picks:
Software and service discounts
Prices on OLED and QLED TVs have been slashed in time for the holidays. Read more about Samsung’s Black Friday TV sale and our experience with The Frame line.
Samsung Neo QLED 4K TVs
Samsung The Frame
Samsung Neo QLED 8K TVs
LG OLED TVs
Sony OLED TVs
Turn your home into an oasis with HomeKit-compatible gear that lets you control lighting, climate and even appliances with ease.
- Level Bolt Smart Lock: $149 ($50 off)
Dozens of accessories are on sale throughout the holiday weekend, from budget-friendly stocking stuffers to
Twelve South is offering discounts across many of its most popular products. Everything from the leather BookBook cases for iPhone to the HoverBar Duo stand for iPad has been placed on sale.
Even more tech deals
AppleInsider and Apple Authorized Resellers are also running specials on Mac and iPad hardware that will not only deliver the lowest prices on many of the products but also throw in bonus savings on accessories, software and more. Here are just a few of the deals leading up to Black Friday: